Strategic Email Marketing

Informa are one of the leading firms promoting and organising conferences
around the globe. With bandwidth restrictions and other technical limitations from email recipient databases of an incredible scale, 78Media were requested to create a range of campaigns to effectively promote Informa’s conferences and events.

The mail outs ranged from simple targeted mail shots of minimal information to full secure booking forms to allow users to book events directly and securely from their mail client.

The brand marketability and sale conversion for each campaign was brought to the forefront while the practical constraints and limitations over a wide range of mail clients were worked around in order to successfully reach the entire recipient client base.